Thought leadership is the key to unlocking the true potential of social media for your business. When it comes to demonstrating your knowledge of your field with clients, potential clients and investigators, few platforms offer the reach that LinkedIn provides. It is the perfect online venue for a financial advisor to take a step into the public light and share their expertise with a wide-ranging audience.
LinkedIn is a rapidly evolving tool with many different facets that can be taken advantage of in order to increase your exposure. In this webinar, we will be exploring the best way to turn your static LinkedIn profile into a vibrant mouthpiece for your thought leadership.
Join Advisor Launchpad’s Social Marketing Strategist, Kirk Faulkner, as he takes you through the ins and outs of becoming a thought leader on LinkedIn.
In this webinar you will learn:
- How to optimize your profile to identify yourself as a thought leader
- Which profile settings to adjust for maximum discoverability
- Strategies for finding valuable content that you can share with your followers
- How to use LinkedIn’s blogging software to capture your own insights and share them with the internet
- The power of LinkedIn groups and their ability to connect you with the ideal audience
And much more!