How often do you click on a social media post when it does NOT include a visual? If you’re like most users, the answer is rarely. As the noisy digital sphere continues to evolve and refine our experience, more and more people are determining whether or not to read a post or click on a link based on the visual information.
No visual quite often equals no user interest. Today, we want photos, videos, Vines, or graphics to tell part or all of the story. A standard post just doesn’t cut it.
Consider the latest move by Twitter. Faced with slow user growth, stiff competition, and lackluster ad revenue, the company recently announced it will no longer count the links for photos and videos as part of the 140-character tweet limit.
Frankly, it’s hard to believe the limit still exists. Sure, it made sense when Twitter first launched in 2006 and mobile phone technology placed serious constraints on the app, but geez, that was 10 years ago and those restrictions no longer apply.
Now, Facebook, Instagram, and Snapchat rule the general social sphere and LinkedIn is the go-to professional platform (and just acquired by Microsoft). While each one has a unique niche, these successful platforms all recognize the power of visual communication.
No matter your position in the financial services industry, if you have clients, you need a social media presence and your participation must include visual interest to keep your posts from being overlooked.
Thankfully, you don’t have to take an online graphics course to be successful. There are several user-friendly online apps that help you easily create your own visuals for social media (and other uses). My favorite app is still Canva, because it provides loads of layout templates, including ones ideally sized for each social media platform. Start with one you like, and then tweak the words, colors, and images to suit your needs.
Interestingly, a visually enticing image doesn’t need to contain a picture or graphic icon. Text that reads as a visual, along with a simple background, can suffice as “art”.
So, don’t ignore the power of visual imagery and the ease with which you can infuse it into your posts. Give it a try, and then let me know how it affects your engagement.
While you create quality visual content, let Advisor Launchpad take care of your mobile-friendly website design.