using video

Why Using Video is Crucial For Your Marketing

Those of us old enough to remember the inception of the internet may remember a time when something like the Oogachaka Baby was enough to excite viewers and drive traffic to a previously unknown site. Though times have changed (and CGI is literally a thousand times better), the basic concept is the same. People love videos. 

And it’s no wonder. Sight is the most powerful of the five senses that humans possess, and as much as ⅔ of the cerebral cortex is involved in processing vision. So why not take advantage of this powerful human function as you develop your marketing plan? Here are 4 innovative ways that you can use video to promote your business!

  1. Put on a show for SEO

Google incorporates a number of factors in their page ranking algorithms, but one of the most important is the amount of time that a user spends on your site. When clients take the time to view a video on your homepage, it shows that they value the information you provide and trust the content that you are distributing. This significantly boosts your page rankings, as Moovly reports that you’re 53 times more likely to show up first on Google if you have a video embedded in your website. 

The importance of video on Search Ranking Algorithms is likely to increase due to Google’s recent purchase of YouTube.com, so this is the perfect time to get ahead of the game and use video to promote your website.

  1. Enhance your emails

Your clients receive dozens--if not hundreds--of emails every day, and your marketing campaigns have to stand apart from the crowd. Including a video in your email increases open rates by 5.6 percent and increases click-through rates by 26 percent. It can even decrease your unsubscribe rate! Incorporating video into your email campaigns gives clients an incentive to open your email and reach out to you with any questions it might provoke. 

  1. It’s a-go for mobile

YouTube reports that over half of their traffic now comes from mobile devices, and that number is expected to rise over the coming years. Creating mobile-friendly, fact-filled videos is a great way to engage with users who might be too busy to sit down at their computer to digest the same content. 

  1. Social show offs

Social media may have started as a way to share your thoughts and experiences, but video is taking over. On Facebook alone, videos are shared 1200 percent more than links and text combined. You read that correctly: videos are shared 1200 percent more than non-visual content. As a result, video is the perfect way to encourage likes and shares from your existing audience in order to grow your social reach.

The future is here, and it’s visual! Implementing video in your marketing strategy ensures that you are reaching a wide audience on mobile, desktop, and beyond. 

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