With more than 467 million users, LinkedIn is the new powerhouse for innovators, business professionals, and aspiring entrepreneurs. The ability to reach large audiences with a few clicks has created the opportunity for financial advisors to build a reputation as a “Thought Leader” and gain respect through an expanded network. But how do you begin?
- Personalize Your Profile
In order to garner respect from an audience you have never met, your profile needs to stand above the crowd. Ensure that you are personalizing every aspect on your LinkedIn profile, including custom backgrounds, banner images, and a headline. Create consistent messaging for your personal brand and ensure that it will grab the attention of your audience.
You have minimal space to make an impact, so every word counts. LinkedIn allows you to bring in a headline of up to 120 characters and a summary of up to 2,000. Use as many keywords as possible to ensure that you are attracting the right people from your industry.
- Better Get Blogging!
Blogs are an excellent way to expand your network, both with clients and other financial advisors. Pay attention to shifting trends in the financial services industry and try to be one of the first to report on them. Breaking news is an easy way to get likes and shares!
If you already create blogs for your website, don’t just hit the share button to publish on LinkedIn. Bring in the same content as a new LinkedIn Article to give yourself a boost in their sharing algorithms. They want you to republish your content on their platform!
Share your articles in relevant groups and encourage conversation with your readers. Ask their opinions about the topic to increase engagement and foster a sense of community.
- Expand Your Horizons
Though you should always join financial services groups throughout the LinkedIn platform, important connections can come from surprising places! Join groups based on your interests, education, and local pastimes in order to cast a wider net. Passionate about baseball? There’s a group for that! Volunteer at your local animal shelter on the weekends? There are groups for that, too! Reach out to new contacts in your community to establish yourself as a thought leader outside of your traditional industry.
- Treasure Your Connections
More than anything, people will remember how you made them feel. Be sure to engage with your contacts at every opportunity. Let them know that you value their input, especially when they comment on your posts and articles. Be quick to respond with insights and advice when the people around you ask for assistance!
By standing out from the crowd and delivering insightful content, you can attract new clients and cultivate respect from your peers. The networking tools at LinkedIn are revolutionizing the way that advisors market themselves…Use them to your advantage!