Rocket Talk: What is a Whitepaper and How Do You Use It?

 

In the spectrum of different tools that digital marketers use, few are as powerful and versatile as the well-crafted whitepaper. Most people have heard the term by now, but many don’t understand what makes a good whitepaper. In this Rocket Talk, Kirk Faulkner and Raudel Enrique Sanchez discuss what a whitepaper is, how to create a great one and what you can do with it once you have it.

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