Advisor Launchpad Selected by LPL Financial for New Vendor Affinity Program
Digital Marketing Solution Available to Thousands of Financial Advisors
MANHATTAN BEACH, Calif., August 17, 2015 — Advisor Launchpad, an end-to-end digital marketing solution provider for financial advisors, today announced it has been selected by LPL Financial for its new Vendor Affinity Program. LPL Financial is the nation’s largest independent broker-dealer and a custodian of more than 14,000 registered investment advisors.
Many advisors in the financial industry rely on outdated marketing practices for managing and growing their businesses. Advisor Launchpad helps advisors create and execute advanced digital marketing strategies.
Program Reduces Complexity
The Vendor Affinity Program is a new initiative designed to help advisors reduce the complexity and cost of running their businesses. The program offers a centralized repository of vendors who have been reviewed by LPL and have agreed to provide their products and services to LPL advisors at discounted prices.
“We recognize that technology is a major contributor to creating increased efficiency and driving greater productivity in our clients’ businesses,” said Victor Fetter, LPL Financial managing director and chief information officer. “Being able to connect LPL clients with leading technology solution providers adds a new dimension to the level of service and support we can provide to clients to help them manage and grow their businesses.”
Complete Digital Marketing Solution
To stay competitive in today’s digital economy, financial advisors need an online presence that continually attracts and retains clients. Advisor Launchpad’s end-to-end digital marketing solution enables firms to publish fresh, targeted content that empowers and educates clients, and promote their content with social media and email marketing. Combined with search engine optimization (SEO) and integration with industry-leading CRM systems, increased inbound website traffic generates new leads that can become new clients.
“We are proud to be included in this new program and to be able to offer our products to LPL advisors so that they can be best positioned to succeed in the digital economy,” said Jimmy Douglas, general manager of Advisor Launchpad. “Advisor Launchpad’s complete digital marketing solution gives advisors the tools they need to foster client relationships and grow their businesses.”
About Advisor Launchpad
Advisor Launchpad, a Smarsh company, offers world-class digital marketing solutions and websites for financial advisors to help them attract and retain clients, and stay competitive and compliant in today’s connected economy. With the most comprehensive packages in the industry, Advisor Launchpad offers everything financial advisors need to take their business to new heights. For more information, visit advisorlaunchpad.com.
About LPL Financial
LPL Financial, a wholly owned subsidiary of LPL Financial Holdings Inc. (NASDAQ:LPLA), is a leader in the financial advice market and serves $485 billion in retail assets. The Company provides proprietary technology, comprehensive clearing and compliance services, practice management programs and training, and independent research to more than 14,000 independent financial advisors and more than 700 banks and credit unions. LPL Financial is the nation's largest independent broker-dealer since 1996 (based on total revenues, Financial Planning magazine, June 1996-2015), is one of the fastest growing RIA custodians with $105 billion in retail assets served, and acts as an independent consultant to over an estimated 40,000 retirement plans with an estimated $120 billion in retirement plan assets served, as of March 31, 2015. In addition, LPL Financial supports approximately 4,300 financial advisors licensed with insurance companies by providing customized clearing, advisory platforms, and technology solutions. LPL Financial and its affiliates have 3,352 employees with primary offices in Boston, Charlotte, and San Diego. For more information, please visit www.lpl.com.