Advisor Launchpad Delivers Complete Digital Marketing Solution for Financial Advisors
Website, email marketing, SEO and more help advisors grow their practices
MANHATTAN BEACH, Calif., June 29, 2015 — Smarsh®, the leading provider of hosted archiving solutions for compliance and e-discovery, today announced the transformation of Smarsh Sites into Advisor Launchpad, an end-to-end digital marketing solution for financial advisors and registered representatives of broker dealers.
Many advisors in the financial industry rely on outdated marketing practices for managing and growing their business. In order to keep pace with the evolving digital economy, it is critical for advisors to have a compelling web and social presence, and targeted digital marketing strategy that can attract, retain and grow client relationships.
Advisor Launchpad is designed specifically for the unique needs of the financial services industry and enables effective, content-driven marketing by combining engaging websites with an end-to-end digital marketing solution. Advisor Launchpad enables firms to publish fresh, targeted content that empowers and educates clients, and promote their content with social media and email marketing. Combined with search engine optimization (SEO) to increase inbound website traffic, Advisor Launchpad helps advisors win new clients and grow their networks.
With the most comprehensive digital marketing packages in the industry and additional add-on services for an even greater level of customization, Advisor Launchpad allows advisors to save time and money on their marketing initiatives, while ensuring they maintain compliance with financial industry regulations.
“We are excited to help financial advisors propel their business to new heights by leveraging the power of a world-class digital marketing solution,” said Jimmy Douglas, General Manager of Advisor Launchpad. “Advisor Launchpad delivers the content, the technology, and the confidence advisors need to stay competitive in this industry.”
Advisor Launchpad operates as its own business, with the expertise and financial backing of Smarsh, to deliver a compelling one-stop-shop for financial advisors looking to grow their practices. The Advisor Launchpad solution includes the following components:
- Website – Advisors can choose from numerous mobile-friendly templates, or select a custom option, to create a visually-compelling website as the digital storefront of their business.
- Blog – The ability to serve up fresh, relevant content keeps customers coming back to the advisor’s website.
- Targeted Content – Advisors can maintain a competitive edge by publishing fresh content based on a variety of target demographics.
- Copywriting – Advisors who want to further customize their website with original content can take advantage of copywriting services.
- Email Marketing – Advisors can stay in touch with their clients and prospects via email marketing, tied directly into their blog and CRM.
- Social Media – Integration with popular social media channels helps drive traffic to the advisor’s website.
- Mobile – Compatibility with mobile devices improves access to the advisor’s website, improves client experience, and ensures the website is optimized for Google search.
- SEO – Full-service SEO packages provide a methodical and consultative approach to increasing inbound website traffic from search engines, such as Google and Bing.
“Finally, I have a solution that allows me to work with a single vendor to coordinate all of my website, SEO, blog and email marketing needs,” said Shanah Kitzerow at Planning You Can Trust®, Marketing for Advisor Firms. “What really sets the team at Advisor Launchpad apart is their partnership approach, combined with a complete technology solution and ongoing support.”
Pricing and Availability
Advisor Launchpad is available now with a variety of packages and optional add-on services to meet a wide range of customer needs. Existing Smarsh Sites customers are already enjoying the benefits of the Advisor Launchpad platform. For more information and pricing details, visit advisorlaunchpad.com.
About Advisor Launchpad
Advisor Launchpad offers world-class digital marketing solutions and websites for financial advisors to help them attract and retain clients, and stay competitive and compliant in today’s connected economy. With the most comprehensive packages in the industry, Advisor Launchpad offers everything financial advisors need to take their business to new heights. For more information, visit advisorlaunchpad.com.