As you’re beefing up your content marketing efforts, you might notice that your weekly blog posts aren’t getting the attention they deserve. Though this is a definite bummer, don’t panic! It just means that you need to spend a bit more time curating your content and sharing it widely. Here are some quick tips to make your next blog post the best ever!
Judge your book by its cover
Yeah, Mom always told us not to, but let’s face it: people will judge your content based on their first impressions. Taking the time to perfect the title and the introductory paragraph is key to reeling in your reader. This is essential for blog posts in particular, as eight out of ten people will take the time to read your headline copy, but only two out of ten will read the blog itself. Make sure those first impressions shine!
Balance fun and facts
Ultimately, people are visiting your blog to learn more about the financial services industry, but don’t forget to balance your statistics with a good story! Establishing a narrative engages your reader and allows them to relate to the scenarios you’re presenting.
Cite your sources!
Your teachers have been hammering this into your brain since grade school, and it doesn’t end here! Citing sources on your blog establishes you as an authority in the financial services field and shows that you’ve done your research. Helpful hint: If you’re linking directly to your source, don’t forget to check “open in new window” on your ALP Dashboard so the reader remains on your site.
Support your SEO
Be sure that you are taking the time to optimize every one of your posts for SEO keywords. Using targeted keywords in the headline, body text, and first and last sentence of your posts is essential to maximizing the impact of your SEO efforts, and this will give your blog an extra leg up in search engine results.
Announce your new post to the world
You’ve spent years building your following on social media…why let this effort go to waste? Announce your new blog post on all social channels and include hashtags for relevant keywords. This expands the reach of your announcement and brings in a fresh audience to check out your content.
If your posts aren’t getting the full attention they deserve, try implementing these strategies for your next round of content creation. Adding a little extra tender loving care to your next run of blog posts can grow its reach and bring in a fresh bunch of prospects!