If you’re working to maximize your website’s SEO, consistent blog posts are an excellent way to provide new content for search engines to analyze as they determine your ranking. But how long should you make each post for maximum impact? Here are some essential guidelines to ensure that you are optimizing each post for SEO, without losing the impact on your readers!
Set a solid minimum
As a simple guideline, blog post should contain at least 300 words in order to rank well on search. There are a multitude of reasons why long posts will rank higher than short posts, but the essential factor lies in how easily Google and other search engines can determine the subject matter of your post. Consider each keyword that you use as a “clue” for Google to decide what your blog post is about. A longer length naturally includes more SEO keywords so you are leaving a perfect trail of breadcrumbs for Google to follow.
Include “long tail” keywords
In a lengthy article, you’ll be able to optimize for multiple long tail variants of the keyword central to your article. Use the opportunity of a longer article to include different phrases than you normally might. For example, the simple keyword “Retirement planning” can be expanded to “Retirement planning for young professionals” or “retirement planning for Doctors,” depending on your prime demographic. With a little added thought, your article will have a chance to turn up in search results for all these “long tail” variants.
Ready to go long?
Though there are different rules as to what post length is ideal for optimizing your SEO, the consensus is, the longer the better. Most marketing specialists advocate for aiming for 1000-2000 words, but with one caveat…the content has to hold the attention of your reader.
The natural downside of longer blog posts is the potential for boring your audience. The quicker a reader loses interests, the more it impacts your bounce rate, and all of your hard work will be in vain. So as you hammer out your 1,000 words, don’t lose sight of the main points of your article. Inform while you entertain, include statistics that spark your readers’ interests, and avoid using stale or outdated language.
There are many ways to keep your reader engaged throughout a large article. Add photos throughout for an easy break on the eyes. Tell an amusing anecdote about your kids’ refusal to add their Christmas money to their piggy bank, then dive into a larger examination of saving versus spending. Make sure your paragraphs are short and clear. Add lots of subheadings using ALP’s easy-to-use dashboard so people understand the main idea of each section. By thinking strategically as you write and format your article, you can ensure that the main points stand out even as you aim for a longer length.
At the very least, ensure that each of your blog posts exceeds 300 words so Google has enough information to work with to rank your website’s SEO. If you’re an experienced writer, experiment with writing posts over 1000 words and see if it makes an impact on your search rankings. Through trial and error, you can determine the optimal length for SEO without losing the interest of your readers!