Information is only useful if you can get people to pay attention to it. When trying to communicate an idea quickly, one of the best strategies available is to couch your information in a colorful infographic.
Studies that track eye movement have shown that audiences pay more attention to images that carry information. Infographics are also shared three times more than other media on social networks like Facebook and LinkedIn.
Infographics communicate ideas better than regular text. In another study, participants who followed directions paired with graphics did 323% at successfully following the directions than those who had only text-based instructions.
All of this equals up to a great opportunity for you and your online content marketing. But where do infographics actually come from? Follow these simple steps, and before you know it, you’ll have an infographic of your very own.
The Info Part of Infographic
The first step to making an infographic is gathering the info. There are a number of reputable sources for new information. Financial advisors will find interesting statistics and facts on sites like:
- U.S. Data and Statistics (USA.Gov)
- American FactFinder (US Census Bureau)
- FRED Economic Research (Federal Reserve Economic Data)
- World Bank Open Data (The World Bank)
- IMF Data (International Monetary Fund)
Always trace your information back to its original source. Make sure you are getting the context for your statistics correct and always link back to the original study that provided the material. This is not only a good way to establish your credibility; it will help improve the SEO of your site by connecting you with top-rated websites.
You can also use information that your organization has gathered itself. Be sure not to violate any fiduciary standards of revealing information, but feel free to use insights that you have gleaned from working with your clientele and represent them in a way that preserves anonymity.
Finding something that has not already been put into an infographic is a great way to make a big splash on the web.
The Graphic Part of Infographic
There is a multitude of sites now that will allow you to use templates and they’re online design tools.
The different infographic generators differ slightly in their user experience and range of templates they make available. However, it is hard to pick one that stands out above the rest. It has more to do with finding the right layout for your vision among the thousands of options available. Here are five of our favorites:
Freelancer Sites for Infographics
If you want something done right sometimes, it is best to hire a professional. There is no shame in handing over your infographic project to a dedicated graphic designer who specializes in changing hard data into colorful visualizations. There are several sites that allow you to search through hundreds of eager freelancers just waiting to sink their teeth into your new project. Here are a few of our favorite:
Get Your Infographic Out There
While hosting your infographic on your home blog is always a good idea, it is also true that infographics do extremely well on social platforms. They are 2.3 times as likely to receive engagement on Facebook, and they receive 150% more retweets on Twitter. Unfortunately, Facebook and Twitter’s image size restrictions don’t allow people to see an entire infographic. A good strategy is to create a preview picture for these platforms that fit into their 1.91:2 ratio and then an include a link back to your blog for those who want to see the entire infographic.
Another platform you may consider utilizing for sharing your infographic is Pinterest. While platforms like LinkedIn and Facebook will only show a portion of your infographic as the preview, Pinterest displays the entire picture as the preview. This can do wonders for inspiring people to click through and give it a closer look.
Creating an infographic can take a little bit of work, but the results can be massive. When you produce the kind of content that gets noticed and shared you are adding a massive boost to the efficacy of your content marketing strategy.