These Four Website Tweaks Will Change The Way Visitors See Your Site

We don’t have to tell you the importance of having a website in today’s marketing age. But, simply having a website isn’t the final step. Your website must be engaging, user-friendly, and lead-generating. Let’s look at four simple tweaks you can implement today to take your website from flat to fantastic.

Making it Responsive

Mobile traffic continues to surge in popularity and if your website isn’t mobile-responsive, you are likely losing many visitors and potential clients. There are few things worse in the marketing space than a website that doesn’t display correctly on a variety of devices, including desktop computers, laptops, tablets, and smartphones.

All Advisor Launchpad websites are built with mobile in mind. Our Concierge and Exclusive themes look beautiful on all different screen sizes and translate well on Apple’s iOS, Androids, and other operating systems.

Make it Stylish

This one comes down to personal preference, but there are common design trends that must be considered when building your site. Your website designer will understand terms like “white space,” “user experience,” “typography,” and more, but all you need to know is that design matters!

Check out this article we wrote about some do’s and don’ts of website design for financial advisors for a few more guidelines.

Make it Easy to Navigate

Piggybacking on design, the navigation of your website is one of the most important things to consider when thinking about usability. A simple navigation is a successful navigation because you want your website viewers to be able to get the information they need quickly and easily without getting lost in your site.

Our Advisor Launchpad sites have parent navigation (the navigation items on the top) and child navigation (the items that fall below). Some websites may have grandchildren navigation items that go one step further, but this can get a little convoluted if not used correctly.

Make it Legible

There are many rules to follow when writing and designing your website content. Writing for the web is a lot different than writing other long-form pieces such as newspaper articles or books. Attention spans are shorter, the content goes into less depth, and website visitors don’t read every single word.

So what does that mean for your website? When creating your copy, make your paragraphs short and focused, only use one of two different fonts, and create division in your content with headers, sub headers, and bullet points. These tweaks will make your website much more legible and increase conversions and leads.

Is your website up to today’s design standards? Meet with a marketing expert today to find out!

Five Things to Do Before Launching Your Website [Whitepaper]

Whether you are tuning up an existing website or starting for the first time from scratch, the pros at Advisor Launchpad want to make it as easy as possible for you. In our newest whitepaper, Five Things to Do Before Launching Your Website, we cover everything you need to do before launch, including choosing and purchasing your domain and finding a good logo designer, as well as learning about website add-ons, website content, and branding.

Domains

Domains are where your website lives. They are the words after the www, and depending on how high demand is for your domain, the cost will vary. When building your website, you will need to provide your Concierge or Exclusive website specialist your domain credentials.

Logos

A professionally-designed logo is key to kick starting your brand. Whether you design your logo yourself or hire a professional, you have to have a good logo before you launch or even start to build your site.

Website Add-Ons

Website add-ons are what take your website from ordinary to extraordinary. They can come from third parties like Riskalyze, your website provider like our “Sign Up for Our Newsletter” widget, or you can code them in yourself. They serve as a great lead-generation opportunity.

Content

Content is likely the most important part of your website because it is the information that clients and prospects will learn about your firm.

Branding

Establishing your brand is a cumulation of all of the above. Our comprehensive guide will help you launch your brand so you can put forth a website you are proud of.

Download the whitepaper here.