New Year’s Resolutions for Marketing Magic

2018 is right around the corner, and it’s the perfect time to optimize your marketing strategy for the new year. But where do you start? Before you begin setting new goals, take some time to consider what strategies worked best for you in 2017. Ask your team:

  • What specific marketing strategies were most effective?
  • What (if any) marketing strategies didn’t work at all?
  • Should you re-allocate resources to the more effective strategies?
  • Has your target audience or geographic location changed in the past year?
  • Were you able to stay within your marketing budget?

Having an honest conversation about your performance over the past year is the optimal way to pick the best path forward. Once you know what worked best for your team in the past, you are ready to create marketing resolutions for the next year. Focus on creating goals that are SMART.

  • Specific (targeted to a specific area of improvement)
  • Measurable (gives a quantifiable result you can monitor)
  • Achievable (a goal that is challenging, yet still completable)
  • Relevant (something that will further your marketing goals)
  • Timely (set a certain deadline for completion)

Here’s an excellent example of a SMART Goal: ”I will grow my social media presence to 250 followers by the end of the year, and post content on my social profiles twice a week.” Now that’s a SMART goal!

Though it can be daunting to draft out your marketing resolutions for the new year, these tips can help you focus your efforts and input a successful strategy for 2018.

4 SEO Improvements You Can Do Today

SEO Tips You Can Make Today

In the digital domain, quick fixes are hard to find. With something like Search Engine Optimization (SEO), however, a few nips and tucks can help elevate your website in the public eye.

If you’re looking for a quick boost to jumpstart your online presence, here are 4 SEO Improvements You Can Do Today:

1.    Get Keyed In With Keywords

Without well-placed keywords, even the best content will hear crickets. In a nutshell, “keywords” are the phrases and buzzwords that tell Google, “rank me higher!” Though identifying the right keywords requires a bit of gamesmanship, a savvy advisor will take a blog about “Paying for College” then pepper it with keywords like “college planning” and “529 savings plans” to boost the content’s ranking.

Use your best judgment in determining the number of keywords to employ, and avoid going overboard. So long as your keywords highlight the core message of your content, you’ll be in good shape. In fact, as you consider expanding your blogging output, kill two birds with one stone and start planning your content around the keywords you know you’ll use.

2.    Go Meta

Meta tags are the advertisement for your content. They’re the one-or-two sentence-long descriptions that readers encounter while scrolling through search results on Google.

However innocuous they may seem, these titles and descriptions are key to enhancing your SEO rankings. They essentially tell Google how to assess and rank every page of your website. If you’re missing meta descriptions in a few places, simply find the field for each page in the back end of your website. Then, in 150 words or less, sum up the focus of the content and let Google do the rest.

3.    Drop the Anchor (Text)

If you’ve ever clicked a link on a webpage, then you’re familiar with “anchor text.” Though it sounds nautical, anchor text is actually the clickable, highlighted part of a sentence. When blended into the body of a paragraph, anchor text helps Google understand that particular page’s focus and the keywords it should evaluate in its ranking.

Though it sounds obvious, anchor text is a primary way to help navigate readers through your site. Best of all, it’s very easy to setup. For example, if you’re writing a post about estate planning and mention leading tax strategies in a sentence, highlight “leading tax strategies” and link it to a blog you might’ve written about the IRS.

In addition to helping clients more easily find what they’re after, anchor text keeps readers engaged and clicking across your site. Not only is this advantageous for current clients, but a moderate (though  not excessive) usage of anchor text will help boost your SEO rankings

4.    Repurpose Your Content

While fresh content is hard to beat, your favorite blogs from previous months will always retain their value. Marketing gurus call these pieces “evergreen,” or content that can continue to draw readers for months on end.

Here’s how you can repurpose content to boost your SEO: take a blog you published about retirement planning last summer. In the six months since it landed on your site, you might’ve developed additional insights you think clients would find interesting. Rather than starting from scratch, simply update your old blog and revise it with your new, cutting edge perspective. While you might want to tweak whatever statistics you might have used in the article and maybe freshen up the photos, continue building on your already strong foundation. From there, you can convert your blog into a podcast, turn it into a video, or even use it as the basis for a future webinar.

Thanks to social media outlets like Twitter, Facebook, and LinkedIn, you can then share your recycled content in a variety of ways.

Start Your SEO Engines

Ultimately, SEO is about staying power. In the fast-growing online marketplace, competition abounds and increases the need for savvy tactics that help you stay visible. These quick tips will help you get started, but they’re just the tip of the iceberg. When you’re ready for a custom SEO strategy, we’ll be here to help drive traffic to your website and expand your clientele.

Reach out to Advisor Launchpad to get started on building a website, optimizing your existing content, or ensuring your digital marketing plan is effective.

5 Common SEO Terms Defined & Explained

The internet is an instrument of discovery.

Websites are built and social media accounts are opened for a single purpose: to be seen.

While there was a time when the internet was like an open country road, however, it has since become a congested freeway. Getting discovered online and reaching your target audience is more challenging than ever, and the mechanisms to do so have become increasingly technical.

This digital rat race has led to the rise of Search Engine Optimization (SEO). For financial advisors, SEO incorporates the protocols and strategies needed to help prospective clients find you amid the sea of competition. Spend time with SEO specialists and you’ll hear words like “trail,” “breadcrumbs” and “crawl,” all terms that encapsulate their main goal – to help search engines (Google, Bing, Yahoo!) find your website so clients can do the same.

5 Common SEO Terms to Boost Your Knowledge

To jumpstart your journey, here are 5 SEO terms that will help you navigate the world of search engine optimization.

1. What is a Sitemap & What Purpose Does It Serve?

Sitemap (n): the blueprint for your website’s individual pages

The internet is a digital metropolis replete with its own form of transportation. Search engines rely on “crawlers” to move from page to page on a website. Though they may sound like a menacing creature from The Matrix, crawlers are your allies who try to understand the function of your website and match it with incoming search results.

Given your website has numerous pages, the best way to consolidate them is through a sitemap. In its simplest form, a sitemap is a file filled with listings of the web pages on your site. By indexing your content, your sitemap tells crawlers what kind of content you have, how frequently it’s updated and how relevant it is to a prospective client’s search.

Whether you have a large site with many pages or a new one with a limited amount of content, a sitemap is essential to boosting your SEO rankings.

2. How Are Keywords Used on Websites?

Keywords (n): specific terms used to index content (and attract viewers)

Search engines thrive on speaking the same language as those searching for results. Anyone who has ever seen Google finish their sentence in a search bar can attest to this.

Indeed, when clients looking for financial guidance start their research, they’ll type in a handful of words like, “Retirement planning near me.”  In this instance, “retirement planning” and “near me” are the notable keywords that narrow down the search results. Financial advisors with well-optimized websites anticipate these searches by constructing keyword-rich content that tells search engines: “send that client to me!” 

The law of diminishing returns also applies to keywords, however. While your content must be specific and targeted, avoid abusing these tactics through “keyword stuffing.” Search engines are savvy enough to punish websites with obvious attempts at boosting their rankings, but as long as your keywords are relevant and concise, you’ll be on the track to success.

Advisor Launchpad can help create content for your website that is keyword-optimized. Reach out if you would like help with relevant copy that will help boost your search rankings!

3. What is a Meta Description?

Meta Description (n): a snippet of text that describes a page’s content 

Consider meta tags the elevator pitch of SEO.

In 156 characters or less, these short descriptions that appear below page titles in search engine results essentially advertise your content and function as the bridge between searching for something and clicking on the resultant link. Though the centerpiece content is important, your meta description is crucial. It’s the gateway from starting the conversation to closing the loop.

Truly effective meta descriptions tease the most scintillating parts of the featured content while incorporating keywords that promote your SEO ranking.

4. How Can Anchor Text Help SEO?

Anchor Text (n): the clickable part of a hyperlink

Anchor text is the highlighted text displayed on hyperlinks (like one promoting the best blogging tips). Sneaked into the body of a paragraph, anchor text helps Google and other search engines understand the page’s topic and the keywords it should evaluate in its ranking.

As more sites link to “the best blogging tips” with the same anchor text, Google will rank that linked page increasingly higher. Though there are many approaches and tactics with anchor text, financial advisors will benefit most from internal linking that keeps readers engaged on their website.

As with keywords, however, refrain from stuffing your blogs with excessive anchor text to avoid an overtly “salesy” appearance. Less is more.

5. What is a No Follow Link?

No Follow (n): a strategy used to curb spam and page-rank manipulation

SEO thrives on popularity. When multiple websites link to the same piece of content, Google will view that webpage with respect. If a particularly notable site like CNN or the New York Times leads the charge, the content gets what SEO gurus call “link juice.”

This digital nectar is hard to come by, however, and those who work hard to develop their own search rankings guard it jealously. When Google announced that links were a key part of their algorithm, spammers got busy and relentlessly posted URLs in blogs, forums and more.

Enter the arrival of the “no follow” link, which essentially tells Google and other search engines: “don’t reward this URL.” This turns regular HTML links into ones that literally have the coded addendum “nofollow” attached.

Though it seems cruel to link to a site without a gesture of thanks, the no follow link is an essential tool from keeping spammers at bay from posting irrelevant links to content of their own. While lacking the “juice” from regular links, no follow links still carry a lot of value for building readership and expanding user bases.

Improve Your SEO with Advisor Launchpad

The world of Search Engine Optimization is constantly evolving, but the sooner you understand the landscape, the faster you can reap its many rewards.

If you’re looking for leading digital marketing strategies and want to become the CEO of SEO, Advisor Launchpad is here to help. Contact us today for comprehensive website, SEO, pay-per-click advertising, and copywriting services!

How to Choose a Domain Name for Your Financial Advisor

What’s in a name? Ever since Shakespeare asked the question, we’ve been seeking the answer.

When it comes to your online presence, choosing your domain name is particularly important. For prospective clients, it’s the gateway to your website.

3 Tips for Choosing a Strong Domain Name

When you hand people your business card, you want your website URL to be concise and compelling. After all, they’ll be the ones typing it into their browser to visit your digital storefront.

Make your domain name sharp. It’s like that scene in The Social Network where Mark Zuckerberg is encouraged to change The Facebook to, “Just Facebook. It’s cleaner.” Details matter for domain names.

Here are 3 tips for choosing a domain name.

1. Know Your Niche

Earlier this year, we wrote about the value of owning your niche. Truly influential financial advisors corner the marketplace in their respective networks, and that process starts with choosing a domain name.

Do you specialize in insurance services, retirement strategies, or wealth management?

Consider ending your domain name with the defining feature of your company:


The full title may be Williams Insurance & Investment Services, Inc., but for your domain name, always aim for the most direct version. If you have a comprehensive menu of services, however, don’t worry about limiting your company to a single title. Keep it broad:


2. Be Your Brand

However big or small, embrace the size of your firm.

When we craft original content for clients, outfits with a single advisor occasionally fear being viewed as a one-man shop. Pluralities like “our team” may be off limits, but we encourage these firms to capitalize on the appeal of their size. Boutique offices have plenty of advantages, and when choosing a domain, individual advisor names can work very well.

Plus, if you’re in a small town where everyone knows each other, promote your likability with a domain name to match:


Conversely, if you have urban offices and a large firm, expand your domain. You could even incorporate the city in the title:


Wherever you fall on the financial spectrum, play to your strengths and choose the domain that best represents you and your firm.

3. Be Concise

Domains are less about being clever and more about being concise. That’s partially why Amazon and Apple do such great online business.

While we can debate the pros and cons of domain names for days, the ultimate goal is simple. We want clients to visit your website and get on your roster.

The only question is: how easily can we facilitate that process?

3 Extra Tips for Brainstorming a Domain Name

Here are a few rules to keep in mind as you brainstorm a new domain name:

  • Demand a Dotcom: Don’t mess around with .net, .biz, .us or anything but .com. Unless you’re a truly massive company, avoid .org as well. The “.com” extension works around the globe and is by far the most popular option for modern domain names.
  • Networking Friendly: Think of your domain name as your digital handshake. Does it look good on the back of your business card? Does the URL fit properly? Consider its appeal in the real world before registering the domain.
  • Finish Strong: If you’re unsure of your choices, you’ll never go wrong with a few power words and a portmanteau (two words combined). Matched alongside your city, your personal name, or your company title, consider ending the domain with “wealth management,” “financial,” or “advisors.”

Finally, know that the growing power of Search Engine Optimization (SEO) extends even to your domain name. At the end of the day, your domain name is a string of keywords telling search engines like Google how to feature your site.

Choose the right domain name, and lay the foundation for the rest of your website’s long-term success.


While we want you to get the best domain for your business, don’t torture yourself in the process. This shouldn’t be as strenuous as naming a child, and realistically, having a solid digital presence is much more valuable than perfecting your URL.

Once you narrow down your list of domain names, you can easily register them with a hosting provider like GoDaddy or SiteGround.

5 SEO Tips to Generate New Leads

SEO is built to help increase website traffic, generate new leads, and provide a dynamic boost in sales.

The question is: how do you maximize its potential? In this post, we’ll show you how to generate essential leads by building a bulletproof digital marketing strategy. With SEO as your long-term foundation, we’ll also discuss solutions designed to immediately increase traffic and convert clicks into clients.

1. Be Mobile-Friendly

It’s 2016, and mobile-friendly websites are no longer an option. We’ve said it before, and it has only become truer over time: a website that isn’t mobile-friendly will lose traffic to the competition and get demoted to lower listings on Google.

Help yourself and Google will help you. First and foremost, a mobile-friendly site provides seamless accessibility across devices. It also ensures that call-to-action tabs stand out, helping increase the chances of turning potential leads into loyal customers. It’s a win-win.

2. Find Valuable Keywords

Keywords are the currency of SEO. When effectively implemented, the right keywords target the needs of prospective clients and draw them to your website. Selecting strong keywords involves careful research and an understanding of the advisory marketplace: knowing what clients want and how you can help them achieve their goals. It’s not rocket science so much as simply telling people that you have what they need.

Selecting effective keywords is a precise and thorough process to be applied throughout your website. The results are well worth the initial investment of both time and effort.

3.Blog For SEO

SEO has a big appetite that consistently craves content. Quality and original writing should be the priority, as SEO yields the best results for companies with a library of fresh material. Just make sure to feed the SEO beast with relevant, non-duplicated content, as frequent repetition can hinder search results.

For financial advisors, your blog can become one of your greatest assets and the most efficient way to keep your content pipeline flowing. Adding a wide range of topics to your website strengthens your keyword diversity while improving your overall search ranking. As a bonus, consistent blogs help you educate and engage your clientele on a regular basis.

4. Invest in PPC

While SEO generates large amounts of traffic on a long-term basis, Pay-Per-Click (PPC) advertising provides an instant boost. Though PPC requires a sizable budget (hence the Pay in PPC), it enables you to analyze the strength of your keywords and essentially monetize their individual value. When prospective clients search for products, PPC advertisements ensure your company is featured among the very first results.

In short, SEO develops your enduring digital presence while PPC delivers immediate results.

5. SEO Takes Time, Be Patient

Like starting a new business, SEO implementation requires a similar amount of patience. Given the bounty of competition on the internet, it takes time for SEO to take full effect. While incorporating PPC will embolden your strategy, SEO plants the seeds for long-term growth.

The Growing Importance of SEO

Imagine if the Olympic Committee started selling bronze medals to the highest bidder. What would the ramifications be? Athletes would have to train that much harder to grab the silver and gold.

This scenario is happening with Search Engine Optimization (SEO), the number one tool for small businesses to gain traction in the digital world. At SMX, the Search Marketing Expo & Conference Series, we recently learned that Google is including paid ads in the top three local business search results. With 33% of the top three company listings now up for sale, SEO has become more important than ever for small businesses to get on the digital map.

In this post, we’ll provide a brief history on local search, a review of the status quo, and detail several search engine optimization strategies that Advisor Launchpad utilize to help you stay ahead of the competition.

  1. The Shrinking Local Pack

First, there was the 7-pack that filled the first page search results. If your company landed on this list, you were firmly in the local public eye. Of course, just when we started getting comfortable, Google unleashed the 3-pack. With the search results now halved (and then some), Search Engine Optimization grew in popularity to help small businesses stay visible.

Finally, just this month, the 2-pack became a reality. While Google has long promoted advertisements, this will be the first time organic search results will be led by a paid ad. This will be frustrating news to many companies that have toiled to reach the coveted top-3 spots. What was once organic can now be bought, and small businesses who don’t adapt will quickly get squeezed.

  1. PPC Posing a Greater Challenge

Search results were formerly based on relevance and proximity. Now, they’re being conflated with pay-to-play advertising. What used to be a meritocracy is a new cash flow opportunity for Google looking to capitalize on pay-per-click (PPC) revenue.

This forthcoming change will have Darwinian implications, as the “fittest” companies will do more than survive.

For SEO users, however, there is nothing but upside.

  1. How to Stay Competitive in Local Search

Here’s the good news: the 3-pack system is still in effect, and today’s best practices will remain useful for the foreseeable future. The value of your SEO strategy will only grow in relevance. However, in the insightful words of Brad Pitt in Moneyball, “adapt or die.”

As Google rolls out their 2-pack, the divide between those using Search Engine Optimization and those without it will be pronounced. To stay ahead of the competition, ensure the following areas are optimized:

  • Be Mobile Friendly: this one is huge, as Google penalizes websites not supported on mobile devices. All of Advisor Launchpad’s websites are optimized for mobile.
  • Get Keyword-Rich: from posting fresh, original content to keeping your keywords consistent, here are the best ways to make your website a target-rich environment.
  • Stay Fresh: your local profiles are more important to SEO than you think. Make sure your company information on user review sites, like Yelp, are fully up to date. Other major profiles for businesses include Facebook, LinkedIn, and Bing.

Marketing technology is changing rapidly, but one thing remains true: Search Engine Optimization is the most reliable way to keep your company in the public eye. As you expand your digital presence, SEO should be a key factor in every marketing decision you make.

5 Steps to Writing Keyword-Rich Blogs for Financial Advisors

Blogs are the secret weapon that allow financial advisors to expand their outreach. If your website is the home base of your digital storefront, then your built-in blog serves as an outpost that attracts new prospects while engaging current clients. Content is king and continues its multi-year reign. By continually refreshing your blog with new content, Advisor Launchpad drives new business to your website through Search Engine Optimization. With SEO-powered blogs, you can:

  • Address multiple points of interest and maximize your audience
  • Boost your search results placement
  • Increase traffic and future business

It all starts with having the right “keywords,” or the words and phrases that sites like Google love to promote. Indeed, the most effective blogs have keyword-rich content, and with a little planning, you can ensure that your own content does, too. In this blog, we’ll explain why featuring certain keywords can benefit your website’s SEO and your company’s digital presence.

Identify your Focus Keywords

A “keyword” is simply a word or phrase that people use to search on Google or other search engines. It’s not quite mindreading, but it does take a degree of anticipation to select the right keywords.

As you create your website’s content (beyond your blog), be mindful of the kinds of terms your audience may be searching. For example:

  • If you’re looking to attract clients interested in annuities for retirement, you can assume those prospects will search for keywords like, “Retirement Annuities in Your City, State.”
  • By anticipating that demand, a potential blog post title could be: “Retirement Strategies: 5 Things to Consider About Annuities.”

This strategy tells interested buyers that you have what they need.

Put Your Keywords in the Right Places

Placement is important. Once you’ve decided upon the most important keywords for your blog post, be careful to place them where they’ll have optimal impact. The more the merrier, and keywords should appear in at least some of the following places in your blog post:

  • The Title
  • Headings and Subheadings
  • The Introductory sentence
  • The Concluding paragraph
  • Anchor text (hyperlinked text to other related pages on your site)
  • Title Tags and Meta Descriptions

Ask yourself: what do people want to buy? What does my business do best? With fresh content in the pipeline, you’ll consistently be reaching new clients and longtime customers alike.

Keep Your Keywords Consistent

Keywords help you create a strong theme. By stating and then reiterating what your firm does well, you create a culture of consistency throughout your website. Therefore, when you link to your blog post from other pages of your website, be sure to continue using the exact same keywords. You’re not being repetitive, you’re reinforcing your brand.

This consistency is particularly crucial when outside sites link to your own. It tells search engines how credible your materials are and leading them to rank your pages more highly.

As always, make sure you Tweet, Facebook, and share links of your new content to continue driving traffic to your site. If you don’t promote yourself first, no one else will.

Optimize Your Blog Images

Believe it or not, search engines like Google evaluate the file names of your blog post images when ranking pages in search results. There is a big difference between a file saved as “blog pic 1” and “Retirement Annuities Meeting.”

Be sure to include the relevant keywords in the title of the actual image file, then fill out the alternate text field with a brief, keyword-rich description of the photo.

These little details go a long way.

Keep Posting Content!

Start strong, then keep going. Last week’s blog might as well have been from 2014, so keep it fresh. Google and your new clients will thank you for the effort. By regularly updating your blog with relevant, carefully-crafted content, you will steadily rise above other outdated websites.

This is a marathon, not a sprint. As long as you update it and use precise keywords, your blog will continue to drive traffic to your website.


Google and other search engines may have changed the online game, but once you know the rules, it’s yours to win. Know your keywords, craft consistent content, then promote it and repeat the process.

SEO is vital to your digital marketing strategy, but we also know how confusing it can seem. Contact us today or fill out the form to your right to learn how Advisor Launchpad helps improve SEO for financial advisors.

5 Common SEO Mistakes Financial Advisors Should Avoid

Put some work into Search Engine Optimization (SEO) and it will forever work for you. When used correctly, SEO can boost your website from the back pages of Google to the top search results.

For financial advisors, your fresh, beautiful website is like a sports car, made to be seen, not parked in the garage. At Advisor Launchpad, we specialize in helping financial advisors use SEO to drive new business to their websites and get the attention they deserve.

Here are the 5 SEO Mistakes Financial Advisors Should Avoid:

1.  No Local Search

Everyone loves the home team. Neglecting to optimize your website for local search essentially gives clients to your competitors. As a financial advisor, your local audience is hugely important to the growth of your company. According to Google Trends, customer searches for businesses “near medoubled in 2015. What does that mean for SEO? The easier it is to find you online, the more likely potential clients will call.

It’s a numbers game. When implementing your SEO strategy, make sure to:

  • Name drop! Include region-specific keywords in your page titles and meta-descriptions.
  • Be forward! Include your business address and a local phone number on your pages. There’s a reason Advisor Launchpad websites feature a map, address and contact info at the bottom of each page.
  • Get Listed! Make sure the contact info for your business is up to date on local-based sites and review networks like Yelp, Merchant Circle, and FourSquare (provided your broker dealer allows you to list your business on these sites).

2.  Generic Keywords

Avoid the trap of vying for the most competitive search terms (known as “keywords” in SEO-speak). While these general keywords might garner more traffic, it’s best (and much less expensive) to start with phrases that are unique to you and your firm.

Here’s how to stand out:

  • Start specific! Rather than getting lost in the shuffle of “retirement planning” searches, hone in your language to something like, “retirement planning in Santa Monica.” Searches that match your keyword will attract clients like flies to a light.
  • As your website’s popularity grows, you can tap into the more commonplace and competitive keywords. Building on your locally-focused foundation, you’ll then be able to more effectively expand your appeal.

3.  Written Content

A slick website without equally motivating content is like the emperor with no clothes. Your copy tells your company’s story, and powerful content is the main bridge that sells your expertise in the digital world.

Here’s how great copy can help:

  • Unique and carefully crafted copy builds trust. By showing prospective clients your company’s vision for success, you differentiate yourself from your competitors and effectively mark your territory.
  • The internet is replete with knockoffs and copies. Google and other search engines reward content that is not only grammatically correct and structurally sound, but they also prioritize truly creative copy. Be original. Build trust. Win business.

4.  Anchor Text

Resist getting hyperactive with hyperlinks. Optimizing your anchor text (ie: clickable links embedded in content) is important, but be sure to diversify them as much as you can.

Here are a couple general rules:

  • Know your audience. People are increasingly tech savvy and find pages with excessive anchor text are overly salesy. Less is more, and selecting a few but effective places for links will serve you well.
  • Avoid using the same keyword more than 50% of the time. Get creative by using variations of phrases, the name of your company, or even a URL to make your anchor text look as natural as possible.

5.  Failing to Prioritize SEO

Your sports car needs premium fuel before hitting the road. SEO has the same function for your website. To capitalize on the potential of Search Engine Optimization, it’s best to build your digital marketing strategy around it, rather than applying its principles later in the game.

  • To achieve optimal results, make SEO the front-and-center priority for your new online presence.
  • A truly comprehensive SEO strategy influences everything from site design to development, architecture, copywriting, content management system and much more.


SEO should be a key factor in every decision you make about your website. By avoiding these 5 pitfalls, you can boost your visibility and expand your clientele.

Mobile Friendly SEO

There’s a cold truth about the internet: if it’s not online, it might as well not exist.

While you and your firm may offer truly advanced and comprehensive services, you need to have a digital storefront that continues to attract more clients. Without a mobile-friendly website boosted by Search Engine Optimization (SEO), shopping customers won’t know where to look.

According to the search engine itself, more searches now happen on mobile devices than desktop computers. What are the implications for financial advisors? If your website isn’t completely mobile-friendly and SEO equipped, fewer potential clients will visit your site.

Addressing these two essential fixes can have a significant impact on the growth of your business.

Here are the 5 Things You Need to Know about Mobile-Friendly SEO:

What is “Mobile Friendliness?”

This is an innocent sounding term for a very important feature. “Mobile-friendly” refers to a customer’s ease of use when accessing your site on a handheld device, like an Android device, iPhone or iPad. A mobile-friendly website is one that displays correctly on smaller screens, maintains responsiveness and loads quickly.

In short, it blends the user experience across devices, from desktop to mobile. As more people “multi-screen,” or move across devices to complete a task, mobile-friendly websites are increasingly valuable.

Why is having a mobile-friendly site important?

When sorting search results, Google picks its favorites. The search-engine openly favors mobile-friendly websites over those that are not. Beyond ease of use, having a mobile-friendly site allows Google to promote your company when potential clients search for financial advisors in your area.

More importantly, a mobile-friendly site makes Call-to-Action tabs even more prominent. A truly mobile-friendly site will help you convert leads into loyal customers.

How can I improve the mobile-friendliness of my website?

Unless you’re a financial advisor by day and web designer by night, you’re probably using a provider like Advisor Launchpad to design your website. Redeveloping your existing site to make it more mobile-friendly requires a complete reprogramming overhaul. It’s a messy and time-consuming process that often leaves many elements of the site incompatible on mobile devices.

The cost-effective and efficient solution is to start from the ground up. Build a state of the art website that’s custom-made for all platforms.

I only need to worry about mobile SEO, right?

No! SEO is all-encompassing and starts with a solid, central website. It’s crucial to ensure that your company’s online presence is strong across all platforms, digital and desktop.