Great blogs reinforce your company’s brand by educating the existing clientele and inspiring prospective customers to seek your services. For Financial Advisors, blogs are an essential component of a complete digital marketing strategy.
Today’s consumers expect a more immersive conversation with their potential financial advisor before subscribing to their services. The excess of information readily available to all consumers requires you to work harder—and smarter—to convert your leads into clients. The days of sending a one-off postcard are over. Clients want to create a relationship with you before […]
http://advisorlaunchpad.com/wp-content/uploads/2018/01/GettyImages-594451666.jpg34915600Kirk Faulknerhttp://advisorlaunchpad.com/wp-content/uploads/2017/04/HeaderLogo-300x124.pngKirk Faulkner2018-04-19 06:00:362018-04-16 22:41:52How to Connect Your Content to Your Sales Strategy
In the spectrum of different tools that digital marketers use, few are as powerful and versatile as the well-crafted whitepaper. Most people have heard the term by now, but many don’t understand what makes a good whitepaper. In this Rocket Talk, Kirk Faulkner and Raudel Enrique Sanchez discuss what a whitepaper is, how to […]
http://advisorlaunchpad.com/wp-content/uploads/2018/04/How-Recruiters-Can-Use-a-Gated-Whitepaper-to-Increase-Leads-Banner.jpg400850Kirk Faulknerhttp://advisorlaunchpad.com/wp-content/uploads/2017/04/HeaderLogo-300x124.pngKirk Faulkner2018-04-11 06:00:262018-04-05 20:04:50Rocket Talk: What is a Whitepaper and How Do You Use It?
As a financial advisor, you have to feed your clientele with relevant and trending information. The industry is inundated with hackneyed writing, making it essential that each post enriches your audience in compelling ways. Google, Yahoo and Bing are also demanding an increase in content quality as the key to boosting your Search Engine Optimization (SEO) rankings.
http://advisorlaunchpad.com/wp-content/uploads/2015/10/content-is-a-king-1-940x370.jpg370940Jared Canfieldhttp://advisorlaunchpad.com/wp-content/uploads/2017/04/HeaderLogo-300x124.pngJared Canfield2018-04-05 06:00:212018-03-27 20:48:41Why QUALITY Content Is King in SEO
Financial advisors have limited time to worry about their social marketing. Between LinkedIn, Twitter, and Facebook, it can be especially hard to build a brand that remains unique to your firm and yet specific to each platform. At Advisor Launchpad, we’re here to strengthen your social marketing by simplifying your focus. Our advice? Pick a […]
http://advisorlaunchpad.com/wp-content/uploads/2018/03/hidden-social-media-features-header.jpg493945Jared Canfieldhttp://advisorlaunchpad.com/wp-content/uploads/2017/04/HeaderLogo-300x124.pngJared Canfield2018-03-29 17:29:072018-03-29 17:29:07How To Strengthen Your Social Marketing
Search Engine Optimization (SEO) has a language of its own. From “whitehat” to “blackhat” and “nofollow” links to “dofollow” links, this digital lexicon requires more than a few definitions to make sense of the madness. Today, we’re looking at one of the central components of an effective SEO strategy: “backlinks.” Widely heralded as the currency […]
http://advisorlaunchpad.com/wp-content/uploads/2018/03/backlinks-seo.jpg9601684Jared Canfieldhttp://advisorlaunchpad.com/wp-content/uploads/2017/04/HeaderLogo-300x124.pngJared Canfield2018-03-22 06:00:532018-03-20 20:12:36What are backlinks and how do you get some?