If you’re like most financial advisors, time is one of your most valuable assets. Hiring freelancers to handle your content creation frees up your schedule while bringing another expert set of eyes to your team. However, as with any other job, hiring the right person is the key to success. How do you ensure you’re working with the best possible writer?
Define Your Style
The first step to hiring the right copywriter is to find someone who can match your rhetorical style. Take some time to consider your ideal client and what they will find most compelling. Are you working with an older demographic? Remaining factual may be your best bet. Do you want to attract younger generations? Then you will need to bring a sense of humor to the table in order to hold their interest. Once you have defined your company’s style, look for writers who fit that tone so your branding remains consistent throughout your website. Ask for samples of their work that fit your brand’s style so you can be sure they are up to the challenge!
Test Those Testimonials
When working with a freelance copywriter, you want more than just the end product. A great working relationship is just as important as the writing itself, and testimonials are the best way to judge what your experience will be. Was the writer timely in their communication? Did they deliver drafts right on schedule? Were they open to feedback and willing to make the necessary changes? All of these are questions that you should be asking a writer’s former clients.
It’s Not Just The Copy
Though a compelling narrative is key, a competent freelancer also has to maximize the impact of your new content by using SEO keywords throughout the copy. Keep an eye out for freelancers who mention “SEO” on their resume, and ask how they have successfully incorporated this into their previous work.
Quality Over Quantity
Chances are, your clients don’t have the time to read a 5,000-word blog post, so content needs to quickly deliver the info they need to know. In order to confirm that this is a high priority for your freelancer as well, ensure that you are paying by the project. Avoid freelancers that charge per word, as they are incentivized to make your content as wordy as possible. Your content should be clean and quick!
Hiring a freelancer is a practical step for a busy financial advisor, but you need to ensure that you’re bringing on the right person. These tips will help you narrow your search and pick the best fit for your business!